It’s amazing the obvious things that you can miss.
The FedEx logo is one of those that you see every day with out realising. In shop windows, on trucks, on envelopes – basically all over the shop.
It’s a simple logo, striking, but effective. The best kind really. I mean look at it:
Really simple, uses the corporate colours, instantly recognisable.
But it also holds a secret. And as all spies know, sometimes the best way to hide something is to put it right on view.
Which might explain how I’d never seen this:
Look at that arrow!
How did I miss that!?
Now I know it’s there, it’s so bleeding obvious that I can’t stop seeing it!
I know it’s really old, and I do realise that everybody else has probably noticed, but it was completely new to me.
At least I wasn’t the only one.
Super Illustrator Kevin Cornell linked to it on his Bearskinrug blog, and he links to a cracking interview with the logos designer, who talks a lot about the evolution of the logo.