How did I Miss That?

posted on April 24th, 2006 by Anthony

It’s amazing the obvious things that you can miss.

The FedEx logo is one of those that you see every day with out realising. In shop windows, on trucks, on envelopes – basically all over the shop.

It’s a simple logo, striking, but effective. The best kind really. I mean look at it:

The FedEx logo

Really simple, uses the corporate colours, instantly recognisable.

But it also holds a secret. And as all spies know, sometimes the best way to hide something is to put it right on view.

Which might explain how I’d never seen this:

FedEx logo with the arrow

Look at that arrow!

How did I miss that!?

Now I know it’s there, it’s so bleeding obvious that I can’t stop seeing it!

I know it’s really old, and I do realise that everybody else has probably noticed, but it was completely new to me.

At least I wasn’t the only one.

Super Illustrator Kevin Cornell linked to it on his Bearskinrug blog, and he links to a cracking interview with the logos designer, who talks a lot about the evolution of the logo.

Good stuff!